Use the 4 P’s (positioning, performance, personal power, and politeness) during your speeches to make the maximum impact on your audience.

  1. Positioning: Establish your personal credibility.

  2. Performance: Your ability and competence in your field.

  3. Personal Power: Your power or control over people, money or resources.

  4. Politeness: You use of kindness in your dealings with people.

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