The number one challenge with any business is marketing.
You may have the greatest product or service in the world, but if your prospective customers don’t know who you are, they’ll never find you.
Most people have I come across, those wishing too, those wanting to start a business, those with a business service or product already at hand, the majority simply don’t understand that the first job of marketing is to drive customers to your business.
This is why marketing is recommended the most; simply because if you fail to master marketing, your business will definitely suffer as a result. To most businesses, marketing means advertising and hoping people will see the ads and buy their products. While that certainly is part of marketing, unless you are experienced in the art and science of advertising, it often ends up simply being an exercise in wishful thinking.
An ideal solution, which in many cases is faster, more effective, and far less expensive than buying advertising, is having others promote your business for you. If you can just find or create a outstanding unique marketing strategy, mind you I did not say a unique product or service, but a unique marketing strategy that can persuade your customers to promote your business, then you are well and good, you will always have customers to buy your services or products on that market. Yes, there are so many marketing strategies you can create or model to promote your business, these can be indirect or direct marketing strategies, but your job is to find that marketing strategy that will work to drive customers to your business.